The Difference Between a Social Media Strategist and a VA (and why it matters)

Let’s clear something up because this confusion is everywhere in the online business world:

Posting content isn’t the same thing as building a strategy.

There’s a big difference between hiring someone to help you “keep things active” and hiring someone who helps you grow your brand online.

And no shade to virtual assistants- they’re amazing for admin support, logistics, and implementation. Heck, I have one and she saves my butt! But they are not marketers. They are not strategists. And they are not content architects who understand how to translate your brand into high-converting online presence.

If you’re treating your social media like a checkbox on your weekly to-do list, you might be underestimating how much it can actually do for your business when it’s done right.

So what is the difference?

Let’s break it down:

✏️ A Virtual Assistant (VA):

✅ Schedules content you’ve written

✅ May create basic graphics

✅ Can upload, publish, and keep your calendar organized

✅ May repurpose from templates or previous content

But a VA is NOT responsible for:

• Creating a full brand-aligned content strategy

• Writing high-converting copy that reflects your tone of voice

• Optimizing your content for SEO and engagement

• Knowing how to analyze content performance and adjust strategy

• Understanding audience psychology, funnel awareness stages, or buyer intent

VAs are valuable. But they’re not here to grow your visibility: they’re here to support the system you give them.

🧠 A Social Media Strategist:

✅ Builds your content roadmap from scratch

✅ Writes brand voice-aligned, persuasive content

✅ Optimizes for SEO (yes, even on Instagram)

✅ Understands how to nurture, educate, and convert your audience

✅ Makes data-driven decisions based on performance metrics

✅ Helps your business become known, trusted, and remembered

We don’t just post…we position you.

Everything has a purpose: the caption, the CTA, the hashtags, the format, the visuals, the frequency.

So why does this matter to YOU?

Because if you’re investing time and money into social media and your only goal is “just keep it active”…you’re paying to be forgettable.

That’s a poor return.

You deserve content that works hard for your brand.

That reflects your personality, your values, your positioning, your expertise.

What happens when you hire a strategist?

You get:

• A clear message and consistent content

• Thoughtful content that educates and engages

• More confidence in how your brand shows up

• A content system that reflects your actual goals

• A partner who understands the why behind everything being published

And let’s be honest: You probably didn’t start your business so you could become your own content team, right?

🦊 Fox & Wolf Final Word

If you’ve ever hired a VA and wondered, “Why am I still doing so much of this myself?” it’s because you didn’t hire a strategist.

At Fox & Wolf Social, we handle it all: the voice, the vibe, the visuals, and the strategy.

We’re not here to just “get it posted.”

We’re here to make sure your content actually moves the needle.

📩 Want content that reflects your value and gets results?

Let’s talk strategy.

Hello@foxandwolfsocial.com