Billboard and Radio Ads: You Should Also Be Doing This
Let’s say it out loud:
You spent $5,000 on a billboard, $3,000 on radio spots, and maybe even splurged on a local TV segment.
And honestly? That’s great. That’s awareness.
That’s people hearing your name.
That’s visibility: the kind every business needs.
But let’s ask the real question…
Why stop there?
Why settle for being heard…when you could be seen, felt, and remembered?
Old-School Marketing Isn’t Dead — But It’s Incomplete
We’re not here to bash traditional media.
Radio, billboards, and TV still have value. Repetition works. Familiarity builds trust.
But those tools were built for a time when a name was enough.
Now, people want to know more.
They want the face behind the brand. The story. The vibe. The product details. The why.
They hear you in the car.
Now they’re Googling you on their phone.
What do they see???
Your Billboard Can’t Do This:
✅ Show a behind-the-scenes look at your business
✅ Share a limited-time special in real time
✅ Introduce your team, your values, or your personality
✅ Post a customer review 10 minutes after they left
✅ Explain your process, product, or service clearly
✅ Let new generations interact with your business on their terms
That’s what social media does.
It takes your reach and gives it depth.
It takes your awareness and gives it identity.
If You’re Already Investing in Being Seen…Why Stop Short?
You're paying to be known.
You're paying to stay top-of-mind.
You want your local audience to remember you. To trust you. To choose you.
So… why wouldn’t you show up where they’re already watching every day?
📲 Instagram
📘 Facebook
📹 Reels
📌 Pinterest
🔎 Google search
Let’s Talk ROI
A 6-second radio spot costs you hundreds.
A single digital ad or billboard campaign? Thousands.
And guess what: most people forget what they heard or saw 30 minutes later…unless they’re already familiar with you somewhere else.
But with social media, you can:
Post once, repurpose endlessly
Speak to your audience daily
Showcase products, team, specials, events, new things
Start conversations & build relationships
Reach a new generation that’s not listening to FM or watching cable at all
Final Thought: Traditional + Digital = Unstoppable
This isn’t about choosing one or the other.
It’s about completing the strategy.
Your billboard builds recognition.
Your radio ad reminds them you exist.
Your social media?
It’s where people fall in love with your brand.
Don’t just talk at your audience.
Talk with them.
Let them see your business, understand your value, and feel like they belong.
🦊 At Fox & Wolf Social, we take what you’re already investing in and make it work harder.
With strategy, story, and content that connects.
📩 Ready to go from old-school visibility to next-level presence? Let’s chat.
